After 70 Years of Audience Research, What Have We Learned? Who Comes to Museums, Who Does Not, and Why?

Date: 
Friday, January 1, 1993
Resource Type:
Peer-reviewed article | Research Products | Reference Materials | Conference Proceedings
Environment Type: 
Exhibitions
Audience: 
General Public | Museum/ISE Professionals | Evaluators
Discipline: 
Education and learning science
Organization:
Hood Associates
Description: 

In this paper, evaluator Marilyn G. Hood of Hood Associates examines 70 years of audience research and what we know about frequent visitors versus occasional visitors. Hood recommends broadening evaluators' perspective of visitor research to include literature from the fields of sociology, leisure science, consumer behavior, and psychology.

Citation
ISSN:
1064-5578
Publication Name: 
Visitor Studies
Volume: 
5
Number: 
1
Page Number: 
16

Team Members

Marilyn HoodMarilyn HoodAuthor

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