Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?
Date:
Monday, September 27, 2021
Resource Type:
Research Case Study | Research Products
Environment Type:
Media and Technology, Broadcast Media, Websites, Mobile Apps, and Online Media
Audience:
Adults | Museum/ISE Professionals | Scientists
Discipline:
General STEM | Health and medicine
Access and Inclusion:
Women and Girls
Organization:
KQED, Inc., Texas Tech University, College of Media and Communication
Description:
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.
Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
Funder(s):
NSF
Funding Program:
AISL
Award Number:
1811019
Funding Amount:
$1,932,857
Funder(s):
NSF
Funding Program:
AISL
Award Number:
1810990
Funding Amount:
$152,034
Associated Projects
Team Members
Sevda ErisCo-Principal Investigator Sarah MohamadProject Manager Othello RichardsAuthor Kristina JanétAuthor Kelsi OpatAuthor Sarah MohamadAuthor Gabriela QuirosAuthor Request to Edit a Resource
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