Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?

Date: 
Monday, September 27, 2021
Resource Type:
Research Case Study | Research Products
Environment Type: 
Media and Technology, Broadcast Media, Websites, Mobile Apps, and Online Media
Audience: 
Adults | Museum/ISE Professionals | Scientists
Discipline: 
General STEM | Health and medicine
Access and Inclusion: 
Women and Girls
Organization:
KQED, Inc., Texas Tech University, College of Media and Communication
Description: 

The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.

Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?  

 

Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1811019
Funding Amount: 
$1,932,857
Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1810990
Funding Amount: 
$152,034

Team Members

Sue Ellen McCannPrincipal Investigator
Sevda ErisSevda ErisCo-Principal Investigator
Asheley LandrumAsheley LandrumCo-Principal Investigator
Sarah MohamadSarah MohamadProject Manager
Othello RichardsOthello RichardsAuthor
Kristina JanétKristina JanétAuthor
Kelsi OpatKelsi OpatAuthor
Sarah MohamadSarah MohamadAuthor
Gabriela QuirosGabriela QuirosAuthor

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