Cracking the Code: Guide #1 – An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers

Date: 
Tuesday, February 8, 2022
Resource Type:
Research Case Study | Research Products
Environment Type: 
Media and Technology, Broadcast Media, Websites, Mobile Apps, and Online Media
Audience: 
Museum/ISE Professionals | Scientists | Evaluators | Learning Researchers
Discipline: 
General STEM
Organization:
KQED, Inc., Texas Tech University, College of Media and Communications, Rockman et al
Description: 

This is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement.  This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication researchers.

Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1811019
Funding Amount: 
$1,932,857
Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1810990
Funding Amount: 
$152,034

Team Members

Sue Ellen McCannPrincipal Investigator
Sevda ErisSevda ErisCo-Principal Investigator
Asheley LandrumAsheley LandrumCo-Principal Investigator
Sarah MohamadSarah MohamadProject Manager
Scott BurgEvaluator

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