Cracking the Code: Influencing Millennial Science Engagement Evaluation

Date: 
Wednesday, February 9, 2022
Resource Type:
Summative | Evaluation Reports
Environment Type: 
Media and Technology, Broadcast Media, Websites, Mobile Apps, and Online Media
Audience: 
Adults | Museum/ISE Professionals | Scientists
Discipline: 
General STEM
Organization:
KQED, Inc., Texas Tech University, College of Media and Communication, Rockman et al
Description: 

KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.

This report is the final process evaluation.

Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1811019
Funding Amount: 
$1,932,857
Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1810990
Funding Amount: 
$152,034

Team Members

Sue Ellen McCannPrincipal Investigator
Sevda ErisSevda ErisCo-Principal Investigator
Asheley LandrumAsheley LandrumCo-Principal Investigator
Sarah MohamadSarah MohamadProject Manager
Scott BurgEvaluator

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