Cracking the Code: Study Advances Understanding of Women’s Intentions to Watch Deep Look YouTube Videos

Date: 
Wednesday, December 1, 2021
Resource Type:
Research Case Study | Research Products
Environment Type: 
Media and Technology, Broadcast Media, Websites, Mobile Apps, and Online Media
Audience: 
Adults | Museum/ISE Professionals | Scientists
Discipline: 
General STEM
Access and Inclusion: 
Women and Girls
Organization:
KQED, Inc., KQED, Inc, Texas Tech University, College of Media and Communications, University of Connecticut, Missouri State University
Description: 

Science writers, science producers, and science engagement specialists from KQED Science Deep Look joined a team of researchers from the University of Connecticut, Missouri State University, and Texas Tech University to focus on women’s preferences and identities as related to their science engagement intentions. Findings from this most recent study of the gender disparity in Deep Look viewership suggests that one key piece of the puzzle is related to women’s preferences for images and another key piece of the puzzle is related to the identities that women report as most important to them. 

Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1811019
Funding Amount: 
$1,932,857
Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1810990
Funding Amount: 
$152,034

Team Members

Sue Ellen McCannPrincipal Investigator
Sevda ErisSevda ErisCo-Principal Investigator
Asheley LandrumAsheley LandrumCo-Principal Investigator
Sarah MohamadSarah MohamadProject Manager
Jocelyn SteinkeJocelyn SteinkeAuthor
Christine GilbertChristine GilbertAuthor
Kelsi OpatKelsi OpatAuthor

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