Cracking the Code: When Science News is Awesome

Date: 
Wednesday, February 9, 2022
Resource Type:
Report | Reference Materials
Environment Type: 
Media and Technology, Broadcast Media, Websites, Mobile Apps, and Online Media
Audience: 
Adults | Museum/ISE Professionals | Scientists
Discipline: 
General STEM
Organization:
KQED, Inc., Texas Tech University, College of Media and Communication
Description: 

The KQED science news team began a study with Texas Tech University to find out whether stories aimed at generating “awe” would drive deeper engagement with news features. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an "awe" framework, but the pandemic redirected the team's work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech's Psychophysiology Lab.

Here are the fndings from that study.

Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1811019
Funding Amount: 
$1,932,857
Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1810990
Funding Amount: 
$152,034

Team Members

Sue Ellen McCannPrincipal Investigator
Sevda ErisSevda ErisCo-Principal Investigator
Asheley LandrumAsheley LandrumCo-Principal Investigator
Sarah MohamadSarah MohamadProject Manager
Jon BrooksJon BrooksAuthor

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