Significant Issues in Museum Audience Research

Date: 
Tuesday, January 1, 1991
Resource Type:
Peer-reviewed article | Research Products
Environment Type: 
Public Programs, Museum and Science Center Programs, Exhibitions
Audience: 
General Public | Museum/ISE Professionals | Evaluators
Discipline: 
Education and learning science
Organization:
Hood Associates
Description: 

In this article, Marilyn G. Hood, of Hood Associates, discusses major issues in the field of museum audience research. Hood explains how much of her work has focused on two specific aspects: (1) probing the psychographic dimensions of current and potential audiences and (2) determining why people are not at the museum.

Citation
ISSN:
0892-4996
Publication Name: 
Visitor Behavior
Volume: 
6
Number: 
4
Page Number: 
18

Team Members

Marilyn G. HoodMarilyn G. HoodAuthor

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