Significant Issues in Museum Audience Research
In this article, Marilyn G. Hood, of Hood Associates, discusses major issues in the field of museum audience research. Hood explains how much of her work has focused on two specific aspects: (1) probing the psychographic dimensions of current and potential audiences and (2) determining why people are not at the museum.
Request to Edit a Resource
If you would like to edit a resource, please use this form to submit your request.