Why Zoos and Aquariums Matter: Assessing the Impact of a Visit to a Zoo or Aquarium
To find out if zoos and aquariums successfully promote conservation, the Association of Zoos and Aquariums (AZA) formed strategic partnerships and undertook a three-year, nationwide study of the impacts of a visit to a zoo or aquarium. We found that going to AZA accredited zoos and aquariums in North America does have a measurable impact on the conservation attitudes and understanding of adult visitors.
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