An Attention-Value Model of Museum Visitors

Friday, January 1, 2010
Resource Type:
Reference Materials | Report
Environment Type: 
Exhibitions, Museum and Science Center Exhibits
General Public | Museum/ISE Professionals | Evaluators
Education and learning science | General STEM
Jacksonville State University

This article outlines the attention-value applied to museum visitors. The model describes value as a three-level continuum (capture, focus, and engage) and assumes that the primary motivation for paying attention is perceived value. Bitgood discusses each stage of the visitor attention continuum with respect to the response indicators or behaviors that are associated with the stage, a description of variables that influence attention at that stage, the explanatory processes or mechanisms that appear to be in play during the stage, and possible design implications for the practitioner.


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