Community engagement and co-creation of strategic health and environmental communication: collaborative storytelling and game-building

Date: 
Monday, February 1, 2021
Resource Type:
Peer-reviewed article | Research Products
Environment Type: 
Media and Technology, Broadcast Media, Websites, Mobile Apps, and Online Media, Games, Simulations, and Interactives, Comics, Books, and Newspapers, Public Programs, Theater Programs
Audience: 
General Public | Museum/ISE Professionals | Scientists
Discipline: 
Ecology, forestry, and agriculture | Health and medicine
Access and Inclusion: 
Ethnic/Racial
Black/African American Communities
Hispanic/Latinx Communities
Immigrant Communities
Organization:
Florida International University
Description: 

From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.

Citation
ISSN:
1824-2049
DOI:
10.22323/2.20010308
Publication Name: 
Journal of Science Communication
Volume: 
20
Number: 
1
Document:

Team Members

Maria Elena VillarMaria Elena VillarAuthor

Request to Edit a Resource

If you would like to edit a resource, please use this form to submit your request.