Cracking the Code: Guide #2 – A Guide to Identify Your Missing Audience
Date:
Tuesday, February 8, 2022
Resource Type:
Research Case Study | Research Products
Environment Type:
Media and Technology, Broadcast Media, Websites, Mobile Apps, and Online Media
Audience:
Museum/ISE Professionals | Scientists | Evaluators | Learning Researchers
Discipline:
General STEM
Organization:
KQED, Inc., KQED Inc., Texas Tech University, School of Media and Communication, Rockman et al
Description:
This is the second of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on ways to identify your missing audience.
Funder(s):
NSF
Funding Program:
AISL
Award Number:
1811019
Funding Amount:
$1,932,857
Funder(s):
NSF
Funding Program:
AISL
Award Number:
1810990
Funding Amount:
$152,034
Associated Projects
Team Members
Sevda ErisCo-Principal Investigator Sarah MohamadProject Manager 
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