Does the messenger matter? Studying the impacts of scientists and engineers interacting with public audiences at science festival events

Date: 
Monday, January 28, 2019
Resource Type:
Peer-reviewed article | Research Products | Research and Evaluation Instruments | Survey
Environment Type: 
Public Programs, Public Events and Festivals
Audience: 
General Public | Museum/ISE Professionals | Scientists
Discipline: 
General STEM
Organization:
Morehead Planetarium and Science Center, University of North Carolina at Chapel Hill
Description: 

Over the past decade, science festival expos have emerged as popular opportunities for practicing scientists to engage in education outreach with public audiences. In this paper, a partial proportional odds model was used to analyze 5,498 surveys collected from attendees at 14 science expos around the United States. Respondents who report that they interacted with a scientist rated their experiences more positively than those who reported no such interaction on five categories: overall experience, learning, inspiration, fun, and awareness of STEM careers. The results indicate that scientists can positively affect audience perception of their experience at these large-scale public events.

Citation
DOI:
10.22323/2.18020202
ISSN:
1824-2049
Publication Name: 
Journal of Science Communication
Volume: 
18
Number: 
2
Document:

Team Members

Todd BoyetteTodd BoyetteAuthor
J. Ross RamseyJ. Ross RamseyAuthor

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