A Front-end Evaluation on Invasive Species for The Florida Aquarium

Wednesday, November 28, 2001
Resource Type:
Evaluation Reports | Front-End
Environment Type: 
Exhibitions, Aquarium and Zoo Exhibits
General Public | Museum/ISE Professionals | Evaluators
Ecology, forestry, and agriculture | Life science
Serrell & Associates, Florida Aquarium

This report summarizes a front-end evaluation of visitors' interest in and knowledge about invasive species. The evaluation was done to inform the Florida Aquarium (FLAQ) exhibit team about visitors' entry-level understanding of the concept, to give the team ideas for ways to connect with visitors' interests in the topic, and to communicate the exhibition's big idea: Invasive species have changed Florida ecologically and economically. The report includes highlights of the findings from interviews conducted on Nov. 8, 2001. Numbers are derived from a handtally of most of the data. (Not included are the demographics of ages, group types, and zip codes.


Team Members

Beverly SerrellEvaluator

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