A Global Evaluation of Biodiversity Literacy in Zoo and Aquarium Visitors

Date: 
Saturday, March 1, 2014
Resource Type:
Research and Evaluation Instruments | Reference Materials | Report | Survey
Environment Type: 
Public Programs, Aquarium and Zoo Programs, Exhibitions, Aquarium and Zoo Exhibits
Audience: 
General Public | Museum/ISE Professionals | Evaluators
Discipline: 
Ecology, forestry, and agriculture | Education and learning science | Life science
Organization:
World Association of Zoos and Aquariums, Chester Zoo, University of Warwick
Description: 

This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.

Document:

Team Members

Andrew MossAndrew MossAuthor
Eric JensenAuthor
Markus GussetMarkus GussetAuthor

Request to Edit a Resource

If you would like to edit a resource, please use this form to submit your request.