A Global Evaluation of Biodiversity Literacy in Zoo and Aquarium Visitors
Date:
Saturday, March 1, 2014
Resource Type:
Research and Evaluation Instruments | Reference Materials | Report | Survey
Environment Type:
Public Programs, Aquarium and Zoo Programs, Exhibitions, Aquarium and Zoo Exhibits
Audience:
General Public | Museum/ISE Professionals | Evaluators
Discipline:
Ecology, forestry, and agriculture | Education and learning science | Life science
Organization:
World Association of Zoos and Aquariums, Chester Zoo, University of Warwick
Description:
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
Document:
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