A Global Evaluation of Biodiversity Literacy in Zoo and Aquarium Visitors

Saturday, March 1, 2014
Resource Type:
Research and Evaluation Instruments | Reference Materials | Report | Survey
Environment Type: 
Public Programs, Aquarium and Zoo Programs, Exhibitions, Aquarium and Zoo Exhibits
General Public | Museum/ISE Professionals | Evaluators
Ecology, forestry, and agriculture | Education and learning science | Life science
World Association of Zoos and Aquariums, Chester Zoo, University of Warwick

This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.


Team Members

Andrew MossAndrew MossAuthor
Eric JensenAuthor
Markus GussetMarkus GussetAuthor

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