Know your genes. The marketing of direct-to-consumer genetic testing

Date: 
Wednesday, September 21, 2011
Resource Type:
Mass Media Article | Reference Materials
Environment Type: 
Media and Technology, Websites, Mobile Apps, and Online Media
Audience: 
General Public | Scientists
Discipline: 
Health and medicine
Organization:
SISSA
Description: 

Genetic testing promises to put the ability to decide about our life choices in our hands, as well as help solve crucial health problems by preventing the insurgence of diseases. But what happens when these exams are managed by private companies in a free market? Public communication and marketing have proven to be crucial battlefields on which companies companies need to engage in order to emerge. This issue of JCOM tries to shed some light on the communication and marketing practices used by private companies that sell direct-to-consumer genetic testing, from single genetic mutations to whole genome sequencing.

Citation
ISSN:
1824-2049
Publication Name: 
Journal of Science Communication
Volume: 
10
Number: 
3
Document:

Team Members

Alessandro DelfantiAlessandro DelfantiAuthor

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