Metaphors in climate discourse: an analysis of Swedish farm magazines

Date: 
Wednesday, October 26, 2011
Resource Type:
Peer-reviewed article | Research Products
Environment Type: 
Media and Technology, Comics, Books, and Newspapers
Audience: 
General Public | Scientists
Discipline: 
Climate
Organization:
Linköping University
Description: 

This article examines communicative aspects of climate change, identifying and analysing metaphors used in specialized media reports on climate change, and discussing the aspects of climate change these metaphors emphasize and neglect. Through a critical discourse analysis of the two largest Swedish farm magazines over the 2000–2009 period, this study finds that greenhouse, war, and game metaphors were the most frequently used metaphors in the material. The analysis indicates that greenhouse metaphors are used to ascribe certain natural science characteristics to climate change, game metaphors to address positive impacts of climate change, and war metaphors to highlight negative impacts of climate change. The paper concludes by discussing the contrasting and complementary metaphorical representations farm magazines use to conventionalize climate change.

Citation
ISSN:
1824-2049
Publication Name: 
Journal of Science Communication
Volume: 
10
Number: 
4
Document:

Team Members

Therese AsplundTherese AsplundAuthor

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