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  • What is Evaluation?
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    This is a brief definition of evaluation featured in an issue of "Visitor Behavior" dedicated to exhibit design and evaluation. ... »
  • How do People Perceive Museums, Parks, and Zoos?
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    In this article, Jacksonville State University's Stephen Bitgood and Donald Thompson discuss findings from two studies, one that evaluated how people perceive museums, parks, and zoos in terms of 27 bipolar characteristics and one that studied how a visit to a science museum effects the perceptions of respondents. In both studies, the researchers ... »
  • Checklist for On-Site Audience Surveys
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    In this article, Kate Harding shares a checklist developed by the Holden Arboretum that can help museums plan for on-site visitor studies. ... »
  • Preparing Volunteers to Assist in Audience Studies
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    In this article, Marilyn G. Hood, of Hood Associates, explains how specially-trained and dedicated volunteers can assist with audience studies. Hood discusses the Holden Arboretum's volunteer training program as an exemplar for this type of work. ... »
  • Evaluation of an Estuary Visitor Center Outreach Program
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    In this article, researchers from Ohio State University discuss evaluation methods and findings of a study of the Old Woman Creek school visitor program. Researchers evaluated changes in knowledge, shifts in attitude, and enjoyment levels of the visiting schoolchildren. ... »
  • Interpreting and Evaluating with Micro-Computers
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    In this article, Harry Searles, Director of Educational Services at the Ohio Historical Society, discusses the development of four computer programs used as orientation and exit exhibits. These programs aimed to improve and measure visitor interaction and understanding. Findings from this research are briefly summarized. ... »
  • Multiphased Assesment of Visitor Center Impact
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    This article summarizes methodology and key findings from research to determine the effectiveness of several aspects of the Old Woman Creek National Estuarine Research Reserve on Lake Erie visitor center for providing public information about the value of estuaries. Researchers investigated how knowledge and attitudes of adults change with each ... »
  • Utilizing Visitor Surveys to Improve Marketing
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    In this article, Stephen L. Gerritson of Economic Research Associates discusses a study conducted by the Iron Range Interpretive Center to learn more about its visitors. This museum of mining history and ethnic heritage in Chisholm, Minnesota conducted intercept surveys in the summer of 1986 to better understand visitor demographics, visitor ... »
  • Importance-Performance Analysis
    Date: 01/01/1987
    Resource Category: Peer-reviewed article
    In this article, Ohio State University researchers discuss the Importance-Performance analysis tool and its application in non-profit leisure settings such as a park. ... »
  • Museum Education Research: Future Directions
    Date: 12/01/1986
    Resource Category: Research Products
    Six museum education and learning researchers discuss the need to study how people learn and behave in museums and what kind of current research studies should be undertaken. Mary Ellen Munley, in "Back to the Future: A Call for Coordinated Research Programs in Museums," describes the differences between the terms "evaluation,""audience research ... »

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