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  • Cracking the Code: Influencing Millennial Science Engagement - Outcomes Report A NSF AISL funded research collaboration with KQED, Texas Tech University and Rockman et al
    Date: 02/10/2022
    Resource Category: Report
    KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement . The three-year grant provided funding for an ... »
  • Cracking the Code: Influencing Millennial Science Engagement Evaluation
    Date: 02/09/2022
    Resource Category: Summative
    KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement . The three-year grant provided funding for an ... »
  • Cracking the Code: When Science News is Awesome
    Date: 02/09/2022
    Resource Category: Report
    The KQED science news team began a study with Texas Tech University to find out whether stories aimed at generating “awe” would drive deeper engagement with news features. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to ... »
  • Cracking the Code: Guide #1 – An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers
    Date: 02/08/2022
    Resource Category: Research Case Study
    This is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication ... »
  • Cracking the Code: Guide #3 – Steps for Conducting Media Research and Research Protocols
    Date: 02/08/2022
    Resource Category: Research Case Study
    This is the third of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on steps for conducting media research and research protocals. ... »
  • Cracking the Code: Guide #2 – A Guide to Identify Your Missing Audience
    Date: 02/08/2022
    Resource Category: Research Case Study
    This is the second of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on ways to identify your missing audience. ... »
  • Cracking The Code: Millennial Science Media Habits and Engagement Summary
    Date: 02/08/2022
    Resource Category: Research Brief
    KQED, a San Francisco based public media organization, is interested in broadening participation and attracting and engaging a younger and more diverse audience, especially millennials, for their science media. The KQED science team is one of the largest reporting teams in the West with a focus on science news and it’s YouTube series, Deep Look . ... »
  • Cracking the Code: A Science Media — Research Partnership for Improving the Quality of Science Communication -- Blog series
    Date: 01/22/2022
    Resource Category: Blog Post
    The series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their ... »
  • Surveying the Landscape of Numbers in U.S. News
    Date: 01/01/2022
    Resource Category: Peer-reviewed article
    The news arguably serves to inform the quantitative reasoning (QR) of news audiences. Before one can contemplate how well the news serves this function, we first need to determine how much QR typical news stories require from readers. This paper assesses the amount of quantitative content present in a wide array of media sources, and the types of ... »
  • 2021 Poster - Dinosaurs of Antarctica
    Date: 12/30/2021
    Resource Category: Conference Proceedings
    This poster was presented at the 2021 NSF AISL Awardee Meeting. Dinosaurs of Antarctica is a giant screen film and outreach project that documents the work of NSF-funded researchers on expeditions to Shackleton Glacier during the 2017-2018 field season. This immersive film and companion television special will bring the past to life and engage the ... »

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