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Date: 02/08/2022
Resource Category: Research Case Study
This is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication ... »
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Date: 02/08/2022
Resource Category: Research Case Study
This is the third of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on steps for conducting media research and research protocals. ... »
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Date: 02/08/2022
Resource Category: Research Case Study
This is the second of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on ways to identify your missing audience. ... »
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Date: 12/22/2021
Resource Category: Research Case Study
We started our three year National Science Foundation Cracking the Code: Influencing Millennial Science Engagement audience research in 2018 with a national survey of millennials’ media consumption habits. This survey was conducted by Jacobs Media Strategies and found, among other things, that millennials were the most science curious generation. ... »
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Date: 12/21/2021
Resource Category: Research Case Study
KQED’s science engagement team is on the front lines of making sure our overall science content, which includes science news and our Deep Look videos, are shared and engaged with on our various social media platforms. One of the platforms we use daily to disseminate our science content is Facebook. To better understand the success of our efforts ... »
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Date: 12/20/2021
Resource Category: Research Case Study
We were interested in learning which images -- videos, graphics or GIFs -- worked best in our Facebook posts to inform our future Facebook content creation strategies. This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study ... »
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Date: 12/01/2021
Resource Category: Research Case Study
Science writers, science producers, and science engagement specialists from KQED Science Deep Look joined a team of researchers from the University of Connecticut, Missouri State University, and Texas Tech University to focus on women’s preferences and identities as related to their science engagement intentions. Findings from this most recent ... »
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Date: 12/01/2021
Resource Category: Research Case Study
Making experiences and activities are rich with opportunities for mathematical reasoning that often go unrecognized by both participants and educators. Since 2015, we have been exploring this potential through the Math in the Making initiative. The work focuses particularly on children’s museums and science centers, many of which have developed ... »
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Date: 09/27/2021
Resource Category: Research Case Study
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look . Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers? ... »
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Date: 09/01/2021
Resource Category: Research Case Study
KQED and Texas Tech advanced professional knowledge in the journalism and science communication fields around crisis reporting and building a media practitioner and academic researcher collaboration for audience research through a study conducted by Scott Burg of Rockman et al. Rockman gathered data between October 2020 - May 2021, interviewed ... »