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Date: 05/17/2022Resource Category: Conference ProceedingsHands-on tinkering experiences can help promote more equitable STEM learning opportunities for children from diverse backgrounds (Bevan, 2017; Vossoughi & Bevan, 2014). Latine heritage families naturally engage in and talk about engineering practices during and after tinkering in a children’s museum (Acosta & Haden, in press). We asked how ... » -
Date: 02/10/2022Resource Category: ReportKQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement . The three-year grant provided funding for an ... »
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Date: 02/09/2022Resource Category: SummativeKQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement . The three-year grant provided funding for an ... » -
Date: 02/09/2022Resource Category: ReportThe KQED science news team began a study with Texas Tech University to find out whether stories aimed at generating “awe” would drive deeper engagement with news features. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to ... »
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Date: 02/08/2022Resource Category: Research Case StudyThis is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication ... »
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Date: 02/08/2022Resource Category: Research Case StudyThis is the third of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on steps for conducting media research and research protocals. ... »
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Date: 02/08/2022Resource Category: Research Case StudyThis is the second of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on ways to identify your missing audience. ... »
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Date: 02/08/2022Resource Category: Research BriefKQED, a San Francisco based public media organization, is interested in broadening participation and attracting and engaging a younger and more diverse audience, especially millennials, for their science media. The KQED science team is one of the largest reporting teams in the West with a focus on science news and it’s YouTube series, Deep Look . ... »
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Date: 01/22/2022Resource Category: Blog PostThe series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their ... »
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Date: 01/01/2022Resource Category: Peer-reviewed articleThe news arguably serves to inform the quantitative reasoning (QR) of news audiences. Before one can contemplate how well the news serves this function, we first need to determine how much QR typical news stories require from readers. This paper assesses the amount of quantitative content present in a wide array of media sources, and the types of ... »