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  • Date: 02/10/2022
    Resource Category!: Report
    KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement . The three-year grant provided funding for an ... »
  • Date: 02/09/2022
    Resource Category!: Report
    The KQED science news team began a study with Texas Tech University to find out whether stories aimed at generating “awe” would drive deeper engagement with news features. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to ... »
  • Date: 01/22/2022
    Resource Category!: Blog Post
    The series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their ... »
  • Date: 12/30/2021
    Resource Category!: Conference Proceedings
    This poster was presented at the 2021 NSF AISL Awardee Meeting. Dinosaurs of Antarctica is a giant screen film and outreach project that documents the work of NSF-funded researchers on expeditions to Shackleton Glacier during the 2017-2018 field season. This immersive film and companion television special will bring the past to life and engage the ... »
  • Date: 12/21/2021
    Resource Category!: Research Case Study
    KQED’s science engagement team is on the front lines of making sure our overall science content, which includes science news and our Deep Look videos, are shared and engaged with on our various social media platforms. One of the platforms we use daily to disseminate our science content is Facebook. To better understand the success of our efforts ... »
  • Date: 12/20/2021
    Resource Category!: Report
    In order for science media to thrive in an environment where science misinformation is prevalent -- more than ever communicators need tools to be effective in reaching audiences. Researchers in science communication have developed best-practices approaches that can be extremely useful. Connecting researchers in science communication and ... »
  • Date: 12/20/2021
    Resource Category!: Research Brief
    Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned. ... »
  • Date: 12/13/2021
    Resource Category!: Conference Proceedings
    This poster was presented at the 2021 NSF AISL Awardee Meeting. Persons who are deaf or hard of hearing are underrepresented in the STEM workforce. A key factor is lack of awareness of STEM careers or of examples of STEM professionals. SWS has developed 8 video stories for viewing at home or while attending a boys and girls club. Evaluation will ... »
  • Date: 12/07/2021
    Resource Category!: Conference Proceedings
    This poster was presented at the 2021 NSF AISL Awardee Meeting. Thousands of webcams available to the public are operated by STEM organizations, such as zoos, museums, and government agencies. However, as of yet no research has quantified any aspect (cognitive, behavioral, or emotional) of viewer outcomes. Our objective is to build foundational ... »
  • Date: 12/05/2021
    Resource Category!: Conference Proceedings
    This poster was presented at the 2021 NSF AISL Awardee Meeting. The project's activities include regular forums of journalists and social scientists (Slack & Zoom), experimentation with different ways of presenting stats in news graphics and text, focus groups and experiments with audiences, and resources to support journalists beyond our team. ... »

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