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  • DCGT: the individual’s benefits above all
    Date: 09/21/2011
    Resource Category!: Mass Media Article
    Easy, cheap, efficient as online service often are. Direct to Consumer Genetic Testing (DCGT) represents a big evolution towards personalised medicine. If the phenomenon seems to be unstoppable, the first aim of its present and future developments should be the customers’ benefits. A certified quality of the services provided, a clear ... »
  • From symptomatic to pre-symptomatic patient: the tide of personal genomics
    Date: 09/21/2011
    Resource Category!: Mass Media Article
    Personal Genomics Companies are an emerging form of biotechnology startup that bring rapidly advancing whole genome technologies to a variety of commercial venues. With a combination of direct-to-consumer marketing, social media, and Web 2.0 applications these companies seek to create novel uses, including entertainment, for what is described as ... »
  • Genomics’ problem of communication
    Date: 09/21/2011
    Resource Category!: Mass Media Article
    Since opening their doors in late 2006, personal genomics (PG) companies have faced skepticism and criticism from influential academic and government circles. While this has posed a clear problem of communication for these companies — one of effective promotion — I argue that the communication problem these companies face runs much deeper. It is a ... »
  • Know your genes. The marketing of direct-to-consumer genetic testing
    Date: 09/21/2011
    Resource Category!: Mass Media Article
    Genetic testing promises to put the ability to decide about our life choices in our hands, as well as help solve crucial health problems by preventing the insurgence of diseases. But what happens when these exams are managed by private companies in a free market? Public communication and marketing have proven to be crucial battlefields on which ... »
  • Of deterritorialization, healthism and biosocialities: the companies’ marketing and users’ experiences of online genetics
    Date: 09/21/2011
    Resource Category!: Mass Media Article
    Since the early 2000s, anybody can buy genetic tests, directly sold on the Internet. These tests provide information about susceptibilities to some diseases and/or about ancestry. Thus, this article deals with a new e-market, whose scientific basis (validity of the tests) and status (as medical devices or consumer goods) are currently ... »
  • Predictive or preposterous? The marketing of DTC genetic testing
    Date: 09/21/2011
    Resource Category!: Mass Media Article
    Direct-to-consumer (DTC) genetic testing has generated a great deal of social controversy. While the degree to which DTC testing actually causes harm remains uncertain, there is a consensus that the information provided by these companies should be accurate. Unfortunately, this is often not the case. Indeed, there are misrepresentations associated ... »