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  • Know your genes. The marketing of direct-to-consumer genetic testing
    Date: 09/21/2011
    Resource Category!: Mass Media Article
    Genetic testing promises to put the ability to decide about our life choices in our hands, as well as help solve crucial health problems by preventing the insurgence of diseases. But what happens when these exams are managed by private companies in a free market? Public communication and marketing have proven to be crucial battlefields on which ... »